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			Company: A one-year-old startup at the time of this project; designer and developer of telecom networking switches that feed voice and data streams to core optical networks. Target Audiences: Potential customers (telephone companies, ISPs); telecom industry analysts; telecom industry press. Project: Site redesign. Year: 2000 Objective: Change the "simple, old look" of former website to something more cutting-edge that portrays the company as a major player in the emerging optical networking market. Design specs: Use color schemes that complement the red of the logo. Design should be scaleable and modular, with areas for callouts or special programs. Description: Colors and imagery convey a vibrant, "techy" feel and provide a cool complement to the warmth of the red in the logo. Elements of the logo are repeated throughout the design, from the elliptical center dot echoed in the masthead and callout bullets, to the sweep of the navigation and other supporting graphics. Callouts are clear, intuitive and scaleable.
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