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WEB DESIGN |
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Illustration |
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Photos/Digital |
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Year: 2001
Objective: A pitch for a site redesign.
Design specs: Use advertising as a value-add; vertical barkers preferred to banner ads. Not too much movement.
Description: Colors are soothing, with a conservative, "financial" feel. Information layout retains a newspaper look, and sections are clearly delineated. Ad space is prominent but does not take away from the focal points of the company. The site is simple and clear, not flashy.
