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Company: A prominent venture capital firm with an established investment program focused on early-stage communications, software and e-commerce companies.

Target Audience: Entrepreneurs.

Project: Site redesign.

Year: 1998-9

Objective: To provide entrepreneurs with an overview of the company, each partner and representative portfolio companies.

Design specs: A homepage that loads quickly, with easy navigation. The look and feel should be casual, professional, upbeat.

Description: The elements of the site are placed on a matrix, with navigation and news easily accessible. When the user rolls over the central images, messaging or testimonial quotes replace the image or pop up in squares below. The site has a clean, professional yet easily approachable feel, with friendly colors and plenty of breathing space.
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