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Client: An independent liberal arts women's college devoted to globalism, diversity, ethical and spiritual values. Target Audiences: Prospective students (young and older) as well as existing students, faculty, alumnae, and the local community. Project: Site redesign. Year: 1999 Objective: Develop an exciting, user-friendly, impactful site to promote a new identity and increase admissions. Design specs: Color scheme to harmonize with latest print collateral. Within a strict budget, the site should be modern, advanced, international, and also friendly-looking. Animated gif or Flash on the homepage is desirable. Design for 800 x 600 resolution. Description: Colors are bold and vibrant. Homepage animation is simple: as messaging occurs, each image comes into color, then all fade to duotone until final message ("A life-defining answer") appears, when all images re-emerge in full color. Imagery represents different aspects of the college experience and campus, and are arranged like pieces of a puzzle, or panels of a window. | ||||||||||||||
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