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			Company: The New York American Marketing Association is a major, professional marketing association whose mission is to advance the practice and appreciation of effective marketing through programs and services, one of which is the Effie Awards event. This event honors individuals and companies within the United States for effective advertising. Target Audiences: Advertising agencies, media, market researchers. Project: Site redesign. Year: 2001 Objective: Create a compelling, informative and attractive site that heightens awareness of the Effies and the upcoming Awards Gala. Design specs: Design for 800 x 600 screen. Include large promotional area that allows for focused branding (including Flash animation), as well as areas to highlight award winners. Clear, easy navigation. Description: The central area of this design focuses on Flash animation, using an "ad man" character developed by the Dmind Flash team. The Effie logo dominates the site as a trophy, surrounded by site navigation, a one-ad winner spotlight (a database of thumbnails alternates randomly upon Refresh) and callout news/link area. This design presents a particularly strong, solid brand reinforcement.
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