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			Company: The New York American Marketing Association is a major, professional marketing association whose mission is to advance the practice and appreciation of effective marketing through programs and services, one of which is the Effie Awards event. This event honors individuals and companies within the United States for effective advertising. Target Audiences: Advertising agencies, media, market researchers. Project: Site redesign. Year: 2001 Objective: Create a compelling, informative and attractive site that heightens awareness of the Effies and the upcoming Awards Gala. Design specs: Design for 800 x 600 screen. Include large promotional area that allows for focused branding (including Flash animation), as well as areas to highlight award winners. Clear, easy navigation. Description: Brand enhancement and Flash animation occupy top half of screen. Navigation bar is the central focus, dividing Effie brand reinforcement and Winner Spotlight, News and Award Gala sponsor logos. A database of thumbnails for winning ads alternates randomly upon Refresh.
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