WEB DESIGN    Illustration    Photos/Digital    Home
			Company: The New York American Marketing Association is a major, professional marketing association whose mission is to advance the practice and appreciation of effective marketing through programs and services, one of which is the Effie Awards event. This event honors individuals and companies within the United States for effective advertising. Target Audiences: Advertising agencies, media, market researchers. Project: Site redesign. Year: 2001 Objective: Create a compelling, informative and attractive site that heightens awareness of the Effies and the upcoming Awards Gala. Design specs: Design for 800 x 600 screen. Include large promotional area that allows for focused branding (including Flash animation), as well as areas to highlight award winners. Clear, easy navigation. Description: The central area of this design is reserved for Flash animation, which centers around an "ad man" character developed by the Dmind Flash team. Navigation is prominent and straightforward, with a simple color rollover that echoes logo colors. Award winning ads featured below (a database of thumbnails alternates randomly upon Refresh). As the user mouses over the thumbnail, brand and campaign description for that ad pops up to the left.
			Back to Web Portfolio