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			Company: New division of an existing technology company that will focus on delivering streaming media solutions to the internet. Target Audience: Internet Service Providers Project: To build an online identity for this new spinoff company; to produce a consumer-level website that highlights the company's internet serving solutions and streaming media products. Year: 2000 Design specs: "Cutting-edge" look and feel, with abstract imagery representing high-speed streaming media. Layout set for 800 x 600 screen, with a designated area on homepage for callouts that cross-link to areas of interest within the site, or product highlights. Description: Top third of screen focuses on Flash imagery, namely streaming shapes and images layered with messaging. Middle third reserved for navigation, with popup rollover shown. Bottom third emphasizes product highlight, key information and callout navigation items. Colors and treatment of logo reinforcement reflect high-technology feel.
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