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Company: Leading provider of microelectromechanical devices for fiberoptic communication systems. Target Audiences: Other companies in the industry. Project: To develop a site that represents the rebirth of this company as a progressive and professional solutions provider. Year: 2000 Objective: To present this company to the industry as a leader in turnkey solutions and innovators of this technology. Design specs: Overall look and feel should be unique and high-tech. Visual language should convey an entreprenurial, focused, driven corporate culture, and should include elements of fiber optics, varying color bandwidths and light spectrums. Description: The primary focus of the design is the shape of the logo icon, infused with the visual language specified above. As the user rolls over the main navigation, submenus (non-clickable) pop up below to demonstrate what each section includes. News and callouts stand out to the right. | ||||||||||||||
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