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Company: Designs and manufactures components, modules and subsystems for dynamic routing, monitoring and conditioning of wavelengths.

Target Audiences: Analysts and researchers as well as competitors and future employees.

Project: Site redesign.

Year: 2000

Objective: A clean site that strengthens branding and features content front and center.

Design specs: Incorporate colors and elements of existing print collateral. Emphasize company themes of agility and flexibility.

Description: Navigation and Flash area, incorporating elements of the logo icon, serve also to bracket the center information area. Masthead imagery based on concept of a Slinky toy, to convey flexibility, agility, and the down-to-earth, recreational company culture. Imagery also reflects the concept of wavelengths. This design incorporates the final logo.
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