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Company: A subsidiary of a major Japanese company that focuses on providing technology solutions to the wireless, telecom, financial, eBusiness and broadcast industries. Target Audiences: English-speaking investors and business-partners. Project: Redesign English-version site. Year: 2001 Objective: To enable the company to attract investors and technology partners in the western marketplace. Design specs: Clear company branding; strong B2B sense of structure; depict company as traditional yet vibrant, young, energetic, evolutionary. Description: Imagery reinforces logo branding. Site layout is clean and structured. Colors convey a sense of efficiency and vibrancy. The area directly below the navigation is for Flash messaging and further logo branding. News and Product Showcase prominently dispayed; subtle movement of Flash just above will also call attention to these central areas. | ||||||||||||||
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