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Company: A subsidiary of a major Japanese company that focuses on providing technology solutions to the wireless, telecom, financial, eBusiness and broadcast industries. Target Audiences: English-speaking investors and business-partners. Project: Redesign English-version site. Year: 2001 Objective: To enable the company to attract investors and technology partners in the western marketplace. Design specs: Clear company branding; strong B2B sense of structure; depict company as traditional yet vibrant, young, energetic, evolutionary. Description: Imagery reinforces branding. Site layout is clean and structured, with an organic feel conveyed through colors and imagery. The area directly above the navigation is for Flash messaging with an 'evolutionary' theme. Spotlight area emphasized through placement under logo and space allocation. | ||||||||||||||
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