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			Company: An electronic call auction marketplace that facilitates trading across a wide spectrum of fixed income securities. Target Audiences: Traders and portfolio managers at buy-side institutions (primary); broker-dealers at sell-side institutions (secondary). Project: Site redesign Year: 2000 Objective: A clean, crisp site that is functional, informative and easy to navigate, and incorporates into the design the company's existing tagline, "Where liquidity meets". Description: The design was created to incorporate both the "X" of the company logo and imagery conveying liquid movement and flow. Colors convey a freshness, clarity and stability that reflect the company's leadership and innovation. The Flash area, directly below the navigation, carries impact without interfering with the presentation of information. A news tickertape runs below the Flash area. The page layout is clean, accessible, and easily scalable.
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